May 08, 2024

Senua's Saga: Hellblade II x Aurum by Gudbjorg

AURUM BY GUðBJÖRG CREATES ICELANDIC JEWELLERY INSPIRED BY ‘SENUA’S SAGA: HELLBLADE II’

This May, Aurum unveil an exciting new collaboration with Xbox. For the launch of Senua’s Saga: Hellblade II, the hugely anticipated single-player story game from Xbox, on 21st May 2024, Head Designer Guðbjörg Kristín Ingvarsdóttir worked closely with Xbox and Ninja Theory, to create a custom jewellery headpiece for the BAFTA award winning actress Melina Juergens, who plays the eponymous Senua.

The sequel to the 2017 award winning game ‘Hellblade: Senua’s Sacrifice’, the game follows 10th century warrior Senua, who returns in a brutal journey of survival through the myth and torment of Viking Iceland.

Guðbjörg relished the opportunity to make this spellbinding jewel which was a delicate and elegant process. Both Aurum by Guðbjörg and Ninja Theory, through jewellery and Senua’s Saga: Hellblade II respectively, have harnessed their creativity to celebrate the truly special qualities of the Icelandic culture and landscape. A true wonder of nature, a land of lava, black sand and fire.

The final design was inspired by the idea of a headpiece created with 10^th century Viking materials and techniques and loosely resembling the iconic leather headpiece Senua wears in the game. The piece is made from hammered oxidised silver, assembled through layers of Sea Eagle wings, in reference the mythological Norse guardian spirits; who warriors of the time believed to be a symbol of protection.

CEO and co-founder Karl Jóhann Jóhannsson adds:

“We feel very privileged to have been chosen as the jewellery brand to create this unique jewellery piece for Senua’s Saga: Hellblade II. As an Icelandic brand our jewellery takes inspiration from Icelandic nature and the dramatic landscape of fire and ice. It was a pleasure to work with Ninja Theory and Xbox to bring the designs to life. Our Chief Designer and Goldsmith Guðbjörg Kristín Ingvarsdóttir created the custom headpiece using materials informed by Viking Iceland and its raw environment.”

In addition, Guðbjörg has created a range of handcrafted necklaces, delicate though bold bronze pieces inspired by a rune featured throughout the game. Excitingly, fans can enter for a chance to win their own necklaces through a global giveaway hosted by Xbox on X (formerly twitter). For more information on how to enter, please visit: https://www.xbox.com/promotions/sweepstakes/hellblade-II-aurum-necklace-sweepstakes

Senua’s Saga: Hellblade II will be released on 21st May, 2024, for Xbox Series X|S, PC, and Steam, and will be available to play on day one on Xbox Game Pass.