Perla is intricately connected to nature. That is where her roots are, and from there she takes her sustenance. Without them, her beauty would not shine as brilliantly as it does. All the elements come together in Perla – she attracts them, transforms them, and reflects their pure beauty back to the natural world.
The Aurum jewellery lines are based on modern designs and methods while being both stylish and classic, and in that way hold a sense of timelessness. Natural patterns and shapes take on new meaning in her three-dimensional designs that are at once feminine and complex. Guðbjörg’s designs are characterised by movement, finesse and balance.
Our Designer - Guðbjörg
Aurum’s designer, Guðbjörg Kr. Ingvarsdóttir studied goldsmithing and jewelry design at the Institute for Precious Metals in Copenhagen. In 1999 she founded the design firm Aurum and since then has made a name for herself with her distinctive and sophisticated style. Guðbjörg’s jewellery designs have attracted much attention worldwide and she has taken part in many international design exhibitions, both as a solo designer and in group shows. She was awarded first prize in the jewellery competition Spirit of the North in St. Petersburg in 2000, received the DV Cultural Award in Reykjavík for art design in 2002 and the Icelandic Visual Arts Award for design in 2008.