About Aurum by Guðbjörg

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Established in 1999, we are Iceland's leading jewelry brand and take pride in creating truly unique jewelry designs inspired by Icelandic nature, which have gained worldwide acclaim from such authorities as Condé Nast Traveler, Timeout, Vogue, and Town & Country. We are also highly regarded for our sustainable business practices.


Aurum online

We created this online store to make our jewelry available to customers throughout the world.

Ordering online is quick and easy; we offer free 1-3 day worldwide courier shipping on orders over $180, as well as free gift wrapping on all orders. 

If there are pieces that you've seen in our physical store but cannot find in our online store, you are welcome to enquire about them by sending an email to info@aurum.com or by calling us at +354 551 2770.



Expertly handcrafted in Iceland

Each and every piece is expertly handcrafted in our Reykjavík workshop, using sterling silver and other precious metals and gems, procured exclusively from sustainable sources.


The designer

Award – winning jewellery designer Guðbjörg Kristín Ingvarsdótir is the name behind our unique Icelandic jewellery. Her innovative jewellery designs are a combination of delicate individual elements inspired by her surroundings. Guðbjörg often seeks her inspiration from the Icelandic nature and spends time in the West fjords where the majestic and raw landscape has become a source of inspiration, enforcing the natural creativity she possesses.


What our customers say


“Always elegant and polished, unique, and wild - I feel it captures many of the things that make Iceland itself beautiful. I love the detail in each piece as well as the delicacy and minimalism.”

“I highly recommend Aurum to friends. With so many 'usual'jewelry lines out there, Aurum breaks away from the norm with a classy touch. I have always been impressed with the design, workmanship and presentation of thejewelry. I get compliments all the time!”

“Beautiful, inspired designs - both simple and intricate. Different from other jewellery and lovely finishes - especially the bronze and leather as well as silver and gold. Free postage to the other side of the world is a huge plus! The packaging is wonderful too - a paper mache box that looks like a small rock. I would actually buy just the box!”

Read more customer reviews

Media mentions

"Guðbjörg at Aurum is one of Reykjavík's more interesting designers; her whisper-thin silver jewellery is sophisticated stuff, its shapes often inspired by leaves and flowers. Collectibles fill the other side of the shop."
- Lonely Planet Guide to Reykjavik

"For modern jewellery inspired by Icelandic nature, Aurum is a good choice."
- Timeout -- The Best Shopping in Reykjavik

"Aurum, featuring the jewelry of Gudbjörg Kristín Ingvarsdóttir, has talismanic earrings and necklaces inspired by a raven's feathers"
- Town & Country -- 8 Things You Need to Buy When You're in Iceland

"Make time to dip into lifestyle and accessory shops such as Aurum, where interesting jewellery designed by Guðbjörg Kristín Ingvarsdóttir can be found. Her delicate, nature-inspired, silver pieces have won commissions from Everest film director Baltazar Komákur and his wife."

- Evening Standard (UK) -- Reykjavik: where to eat, drink and stay in the capital of Iceland

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Learn more about Aurum

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Our philosophy

Aurum operates through core values which are reflected in the jewellery‘s design and quality. Each and every piece is expertly handcrafted from sterling silver in the company‘s integrated workshop in Reykjavík, Iceland. At Aurum, heritage meets modern day by combining traditional craftsmanship with modern, timeless design.

Aurum stands for Ambition, Understanding, Responsibility, Unity and Mindfulness. Aurum puts great emphasis on ambition through our design, product development, quality and customer care. We show understanding to the needs of our clients and customers and with respect and empathy, we are able to be helpful and flexible. We show responsibility throughout Aurum by developing a positive and respectable working environment that encourages collaboration and cooperation between employees. Aurum sources materials from certified fair trade companies and provides environmentally friendly packaging for our clients and customers. Aurum displays unity with our community by supporting charities with short and long-term projects, donating all profits from those projects to selected causes. Aurum is an equal opportunities company and encourages mindfulness and prejudice-free environment where everyone has a voice.

We care about the environment

Aurum incorporates sustainability principles throughout the company‘s operations, such as sourcing only recycled and re-refined precious metals and only buying certified and conflict-free precious stones and diamonds. Our very special packaging is modelled on Icelandic stones which Guðbjörg found on an Icelandic beach in West Iceland. They are made out of „saa Oaoer“ or Mulberry Paper which is the best fibre of the Mulberry tree. Collecting the fiber does not interfere with the ecosystem as not a single tree has to be cut down. Only the leaves are harvested while the tree continues growing. Aurum continues to reduce the company‘s carbon footprint in all aspects of its production.