The designer



 Leading Icelandic jeweller Aurum was founded in 1999 by Guðbjörg Kristín Ingvarsdóttir, goldsmith and designer and her husband Karl Jóhann Jóhannsson MBA. Together they run both the label and the Aurum store and workshop in the heart of Reykjavík’s city centre. 


Guðbjörg began her career studying goldsmithing at Copenhagen Technical College, completing her journeyman’s examination in 1993. She completed her master craftsman examination in goldsmithing at Reykjavík Technical College in 1994, subsequently returning to Copenhagen to study jewellery design at the Institute for Precious Metals.  In collaboration with like-minded others, Guðbjörg ran the jewellery workshop Au-Art in Copenhagen from 1996 to 1999.  She then returned to Iceland where she founded the design and jewellery firm Aurum. 

Guðbjörg’s jewellery designs have attracted much attention worldwide and she has taken part in many international design exhibitions, both as a solo designer and in group shows.  She was awarded first prize in the jewellery competition Spirit of the North in St. Petersburg in 2000.  She received the DV Cultural Award in Reykjavík for art design in 2002 and the Icelandic Visual Arts Award for Design in 2008. 

Aurum’s philosophy is based on several core values; modern design fused with traditional craftsmanship, heritage, sustainability and philanthropy.



 Aurum sources materials from certified fair trade companies and all the packaging is environmentally friendly.  Aurum incorporates sustainability principles throughout the company‘s operations, such as sourcing only recycled and re-refined precious metals and only buying certified and conflict-free precious stones and lab grown diamonds.  Aurum continues to strive to reduce the company‘s carbon footprint in all aspects of its production.