Privacy Policy

As a visitor to you do not have to worry about your privacy. Our website’s information gathering and dissemination practice is explained below.


AURUM believes in protecting the privacy of its customers. The purpose of this privacy policy is to describe the kind of information that we may gather about you; how we may use that information; how we protect it; when we may disclose it; and the choices you have regarding your information.

By visiting the Site, you are consenting to the practices described in the current version of this privacy policy. If you have visited the Site previously, please review the privacy policy again to be sure that you are familiar with its present terms. Recent changes to the privacy policy can be found below under Privacy Policy Changes.

If you have any questions or concerns about the privacy or security of your information, you may contact us by email -

Non-Personal Information That We Collect

We automatically collect non-personally identifiable information from you when you visit our Site. This information includes your Internet Protocol ("IP") address, which is the number automatically assigned to your computer whenever you access the Internet. This number does not identify your name, email address, or other personal information. We use your IP address to help diagnose problems with our server and to administer our Site.

We also collect non-personally identifiable information through the use of "cookies". A cookie is an alphanumeric file that a website puts on your hard drive so that it can remember something about you while you are using the Site or when you return to the Site. Cookies make it easier for you to use our Site. For example, we use a cookie in order to retain the contents of your shopping cart while you are checking out other areas on our Site. When you have finished, the products in your cart are still there for you to buy. We also use cookies to gather certain aggregate usage information about the numbers and frequency of visitors to our Site and individual pages of our Site. This data helps us improve the appearance and usability of the Site. These cookies do not collect personally identifiable information nor do we combine information collected through these cookies with other personally identifiable information about you.

AURUM, its advertisers and ad servers may also use cookies, as well as files called "Web beacons" or "clear gifs" to determine on an anonymous basis which advertisements and promotions our Site users have seen and how users responded to them. However, we do not use these technologies to collect personally identifiable information.

Personal Information That We Collect

We may collect your personally identifiable information, such as your name, shipping address, billing address, email address, telephone number and credit card number, in the course of processing your order, or when we otherwise communicate with you. For example, through the order forms on our Site, we collect personally identifiable information necessary for shipping products that you purchase. We also may collect your financial information (like your credit card number and billing address) and your contact information (like your email address, telephone number and shipping address). Financial information that is collected is used to bill you for products that you request. Contact information from the order form is used to send orders and information about our company to you. You may opt out of receiving future mailings. Please see "How to remove your name from our mailing, sharing or email list" below.

If you register for our email newsletter or if you provide your email address to us, we will send you emails. These emails will inform you of the launch of new products, of special sales, of promotional offers from our partners, of environmental issues we think are important and of events taking place in our store. If you currently receive our emails and do not wish to continue receiving them, please see the "How to remove your name from our mailing, sharing or email list" section below.

We use your shipping address to ship your products to you and to send you catalogues and other mailings. We use your billing address, if different to your shipping address, to verify your billing information. We never share our customer names or addresses, e-mail addresses, or other personally identifiable information. If you do not wish to receive catalogues or other mailings from us, please see the "How to remove your name from our mailing, sharing or email list" section below.

How To Remove Your Name From Our Mailing, Sharing Or Email List

Our Site provides you with the option of receiving communications from us at the point where we request information about you.

This Site gives you the following options for changing and modifying information previously provided.

You may send an email to

You may send mail to the following address:
Bankastræti 4
101 Reykjavik

You may call the following telephone number: (+354) 551 2770

Shopping At Our Site

AURUM works to protect your personal information by using security standards appropriate to the sensitivity of the information, whether that information is collected and/or stored online or offline. We make every reasonable and appropriate effort to safeguard such information from loss, theft, unauthorised access, disclosure, copying, use, modification, or destruction.

We work to protect the security of your online order by using Secure Sockets Layer (SSL) technology. SSL encrypts the information that you transmit from your computer to AURUMICELAND.COM website servers. If you see an unbroken key or a closed lock (depending upon your browser), then SSL is active. Some versions of browsers and some firewalls do not permit communication through secure servers. If you are unable to connect to a secure server or cannot determine that you have a secure connection, please place your order by telephone by calling us at (+354) 551 2770.