Basalt for Pink October

For Pink October, we have created a special edition of our BASALT necklace and earrings featuring pink rose quartz. A symbol of love and compassion, rose quartz is traditionally associated with positive energy and calm.

Your purchase supports the Icelandic Cancer Society and its important work for people diagnosed with cancer and their loved ones.

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We love seeing Aurum become part of memorable moments, from the red carpet to everyday life. Explore our jewelry worn by people who inspire us, each bringing their own style to our designs.

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Delighting Over 260,000 Customers Worldwide Since 1999

"Best jewelry in Reykjavik"

I am a bit of a jewelry fanatic. I think I went into every jewelry store along Laugavegur while there and this one was my favorite. The designs are all inspired by nature and are just gorgeous. They have dainty things and more statement pieces. Its all very beautiful and made there in Iceland.

"Incredible customer service"

This store has absolutely beautiful jewelry and INCREDIBLE customer service. Such a gem in Reykjavík! They went above and beyond any expectation to help me. 100% recommended!!!!

"Beautiful and unique jewelry"

I loved this store so much I went twice! The jewelry is beautiful! Everything is made and designed in Iceland. Each piece has a very specific theme inspired by the beauty and wonder of Iceland. I’m so glad I found this store. Now I have several eye catching pieces that I can wear with anything. If you like statement jewelry, then you have to visit Aurum. Each piece comes in a container that looks like a stone.

"Pleasantly surprised by the speed of their delivery"

I’m thrilled with my recent purchase from Aurum. I bought a beautiful necklace and earrings that arrived promptly and exactly as described. I was pleasantly surprised by the speed of their delivery to the United States. The small, stone-shaped boxes make a lovely presentation for gifting to my stepdaughter. I’m very happy with this company and highly recommend them!

" I will definitely order again"

I simply love it! Bought a ring years ago when on holiday in Iceland and already did two orders online. Amazing style and perfect service! I will definitely order again.

"My go to for gold jeweley"

I have multiple pieces from them purchased in person and online. Excellent quality and beautiful designs! Plus very responsive and accommodating customer service. They have become my go to for gold jeweley.

Talk to an expert

In store consultation

Book an appointment with one of our expert consultants. Explore our great collections of engagement and wedding rings in the beautiful surroundings of our flagship store in Reykjavik. We will guide you through all you need to know to select the perfect ring.

Bespoke jewelry

Commission AURUM by Guðbjörg to create a stunning statement piece for your special occasion.

At the forefront of sustainable jewelry making

Sustainability is at the heart of our brand's values.

Here are some of the core elements :

  • We only use recycled gold and silver (and have been, for the past 25+ years).

  • We only use lab-grown diamonds offered by members of the Responsible Jewelry Council.

  • We package our jewelry in sustainable mulberry tree paper, which is made without cutting down any trees.

Being eco-friendly is but one aspect of our corporate social responsibility policies. We have permanent and campaign-based collaborations with several non-profit partners.

Unconditionally guaranteed

We stand behind every item that we sell. If your item requires repair, send it back to us and we'll repair or replace it for free within our 5-Year warranty period.

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