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Launched to commemorate our 20th anniversary, Erika encapsulates the spirit of Aurum's origins.
Picture a picnic in the Icelandic countryside. A young girl fascinated by the delicate flowers, collecting them for her mother. And writing a fairy tale in her diary about her hopes and dreams.
20 years later, Guðbjörg has drawn on these indelible memories for inspiration in creating the very special Erika Collection.
Code: ERIKA 402
Established in 1999, we are Iceland's leading jewellery brand and take pride in creating truly unique designs inspired by Icelandic nature, which have gained worldwide acclaim from such authorities as Condé Nast Traveler, Timeout, Vogue, and Town & Country.
Our flagship boutique and integrated workshop is on the main street in Reykjavík and we have built an international network of more than 50 retail partners.
Our staff of master artisans in Reykjavík produce each and every item by hand, thus ensuring high quality and attention to detail. We offer a lifetime guarantee for every piece we make -- just send us back any items requiring servicing. Or better yet, come visit us in Iceland :)
We incorporate sustainability principles throughout our operations, such as sourcing only recycled and re-refined precious metals and only buying certified and conflict-free precious stones and diamonds.
Even our unique packaging is inspired by Icelandic nature, modelled on an actual Icelandic pebble from Djúpalónssandur beach in the Snæfellsnes peninsula. The paper box is made from sustainable mulberry tree fibres.
⭐️⭐️⭐️⭐️⭐️ "Always elegant and polished, unique, and wild - I feel it captures many of the things that make Iceland itself beautiful. I love the detail in each piece as well as the delicacy and minimalism. Free postage to the other side of the world is a huge plus! The packaging is wonderful too - a paper mache box that looks like a small rock. I would actually buy just the box!"
- Catrin J.
