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Learn more about aurum

Trusted by over 250,000 customers worldwide

Established in 1999, we are Iceland's leading jewelry brand and take pride in creating truly unique designs inspired by Icelandic nature, which have gained worldwide acclaim from such authorities as L'Officiel, Condé Nast Traveler, Timeout, Vogue, and Town & Country.

Our newly-expanded flagship boutique and integrated workshop is on the main street in Reykjavík and we have built an international network of more than 50 retail partners. 

Individually handcrafted

Our staff of master artisans in Reykjavík produce each and every item by hand, thus ensuring high quality and attention to detail. We offer a lifetime guarantee for every piece we make -- just send us back any items requiring servicing. Or better yet, come visit us in Iceland :)

Ethically sourced

We incorporate sustainability principles throughout our operations, such as sourcing only recycled and re-refined precious metals and only buying certified and conflict-free precious stones and diamonds.

Ready for Gifting

Even our unique packaging is inspired by Icelandic nature, modelled on an actual Icelandic pebble from Djúpalónssandur beach in the Snæfellsnes peninsula. The paper box is made from sustainable mulberry tree fibres.

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