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Christmas gift guide

Our Christmas gift guide is now available! Discover inspiration for the holiday season by exploring our jewelry gift recommendations.

Talk to an expert

In store consultation

Book an appointment with one of our expert consultants. Explore our great collections of engagement and wedding rings in the beautiful surroundings of our flagship store in Reykjavik. We will guide you through all you need to know to select the perfect ring.

At the forefront of sustainable jewelry making

Sustainability is at the heart of our brand's values.

Here are some of the core elements :

  • We only use recycled gold and silver (and have been, for the past 23 years).

  • We only use lab-grown diamonds offered by members of the Responsible Jewelry Council.

  • We package our jewelry in sustainable mulberry tree paper, which is made without cutting down any trees.

  • We offset our carbon emissions by planting trees, via our partnership with UK-based TreeSisters.

Being eco-friendly is but one aspect of our corporate social responsibility policies. We have permanent and campaign-based collaborations with several non-profit partners.

Bespoke jewelry

Commission AURUM by Guðbjörg to create a stunning statement piece for your special occasion.

Unconditionally guaranteed

We stand behind every item that we sell. If your item requires repair, send it back to us and we'll repair or replace it for free within our 5-Year warranty period.

Delighting Over 250,000 Customers Worldwide Since 1999

"Best jewelry in Reykjavik"

I am a bit of a jewelry fanatic. I think I went into every jewelry store along Laugavegur while there and this one was my favorite. The designs are all inspired by nature and are just gorgeous. They have dainty things and more statement pieces. Its all very beautiful and made there in Iceland.

"Incredible customer service"

This store has absolutely beautiful jewelry and INCREDIBLE customer service. Such a gem in Reykjavík! They went above and beyond any expectation to help me. 100% recommended!!!!

"Beautiful and unique jewelry"

I loved this store so much I went twice! The jewelry is beautiful! Everything is made and designed in Iceland. Each piece has a very specific theme inspired by the beauty and wonder of Iceland. I’m so glad I found this store. Now I have several eye catching pieces that I can wear with anything. If you like statement jewelry, then you have to visit Aurum. Each piece comes in a container that looks like a stone.

we're here if you need us

Any questions?

Our staff in Reykjavík are happy to help.

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