February 22, 2023 2 min read



"The white-tailed eagle - a symbol of freedom and strength”



Aurum soar into the New Year with a striking new collection - Eagle.   Inspired by this majestic bird found in Iceland, the white-tailed eagle is a symbol of freedom and strength and emblematic of the start of a new year.


Goldsmith and head designer Guðbjörg turns to her homeland for inspiration and to Jónas Hallgrímmsson, one of Iceland's most beloved poets, whose poem titled Hornbjarg (Horn Crag) was a source of inspiration for the collection.


Horn Crag

High on Horn Crag's summit
(you hear them say out west)
a single snow-white eagle
sits on its lonely nest.


Guðbjörg comments:


Hornbjarg is one of the most spectacular places in Iceland, being the heart of Hornstrandir, Iceland's northernmost peninsula. It is named after the "Horn", a jagged rock that juts out to the north. Hornbjarg is home to one of the largest bird reserves in the country. Even though it faces directly north and there is often surface ice over the sea, its vegetation is incredibly lush.”


The collection includes a dramatic selection of necklaces featuring the full span of eagle’s wings, as well as earrings, ear crawlers, bracelets and rings depicting the bird’s feathers in contemporary styles and settings.   

Respecting nature and preserving the environment is part of Aurum’s ethos and the eco-friendly collection is crafted in recycled 925 sterling silver, oxisided silver and 14K gold plated sterling silver.


Discover the new Eagle collection online as well as in the brand’s flagship store in Reykjavik. 

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Aurum's chief designer, Guðbjörg, had the immense honour to create a necklace for superstar Katy Perry at a special event in Reykjavik this weekend. The world-famous singer was the star of this exclusive event where as ‘Godmother’, she officially named the ship Norwegian PR1MA during Norwegian Cruise Line's festivities in the Icelandic capital.