About Aurum by Guðbjörg
Iceland’s Leading Jewelry Brand
Founded in 1999, Aurum is Iceland’s leading jewelry brand, known for creating truly unique designs inspired by Icelandic nature. Our work has received international acclaim from Condé Nast Traveler, Timeout, Vogue, and Town & Country, and we are highly regarded for our commitment to sustainability.
Aurum Online
We created our online store to bring Aurum to customers all over the world.
Ordering is quick and easy — we offer free worldwide courier shipping on orders over $190 and free gift wrapping on all purchases.
If there’s a piece you’ve seen in our Reykjavík store that’s not available online, feel free to contact us at customercare@aurum.is or call us at +354 551 2770.
Expertly Handcrafted in Iceland
Every Aurum piece is handcrafted in our Reykjavík workshop using sterling silver and other precious materials, all sourced sustainably.
The designer
Guðbjörg Kristín Ingvarsdóttir, our award-winning designer, is the creative force behind Aurum. Her innovative jewelry combines delicate elements drawn from Icelandic nature. She often finds inspiration in the raw landscapes of the Westfjords, where she spends time connecting with the surroundings that fuel her creative vision.
What our customers say
“Always elegant and polished, unique, and wild - I feel it captures many of the things that make Iceland itself beautiful. I love the detail in each piece as well as the delicacy and minimalism.”
“I highly recommend Aurum to friends. With so many 'usual' jewelry lines out there, Aurum breaks away from the norm with a classy touch. I have always been impressed with the design, workmanship and presentation of the jewelry. I get compliments all the time!”
“Beautiful, inspired designs - both simple and intricate. Different from other jewellery and lovely finishes - especially the bronze and leather as well as silver and gold. Free postage to the other side of the world is a huge plus! The packaging is wonderful too - a paper mache box that looks like a small rock. I would actually buy just the box!”
Featured in the Media
“Guðbjörg at Aurum is one of Reykjavík’s more interesting designers. Her whisper-thin silver jewelry is sophisticated and often inspired by leaves and flowers.”
— Lonely Planet
“For modern jewelry inspired by Icelandic nature, Aurum is a good choice.”
— Timeout
“Talismanic earrings and necklaces inspired by a raven’s feathers.”
— Town & Country
“Her delicate, nature-inspired silver pieces have won commissions from Everest film director Baltasar Kormákur and his wife.”
— Evening Standard (UK)
Looking for Inspiration?
- Wonder what other people are buying? Check out our most popular designs.
- Or maybe you would you like to see the favorite picks of our jewelry designers?
Learn more about Aurum
- Read an interview with our award-winning designer, Guðbjörg Kristín Ingvarsdóttir
- Read about our philosophy and how sustainability is embedded throughout our company
Shop by Category
Our philosophy
At Aurum, our core values are woven into everything we do. Each piece is handcrafted in our integrated workshop, where traditional craftsmanship meets modern, timeless design.
We stand for:
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Ambition — in design, quality, and care
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Understanding — by listening with empathy
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Responsibility — through fair trade sourcing and sustainable practices
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Unity — supporting charities and community initiatives
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Mindfulness — creating a respectful, inclusive environment
All profits from our charitable collections are donated to meaningful causes.
We care about the environment
Sustainability is at the heart of Aurum’s operations. We use:
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Recycled and re-refined metals only
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Certified conflict-free stones and lab-grown diamonds
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Eco-friendly packaging modeled after Icelandic stones, made from Mulberry Paper (no trees are cut down, only leaves are used)
We continue to reduce our carbon footprint and seek new ways to care for the environment across every part of the business.
