May 19, 2021 2 min read
Tuttu is created from the hooves of Greenlandic reindeer and from silver. The black and white jewellery is soft and slightly ruffled, yet also pointed and sharp.
Tuttu is unique and the lines in the silver are rounded but definite. On the black and white textured surfaces you can detect a soft line that tells us a story about the reindeer’s adventures.
In this blog post, our designer Guðbjörg speaks about her inspiration for the Tuttu Collection
When did you first get the idea for Tuttu? How long did it take to turn the concept into tangible jewellery designs?
I got a visit from an Icelandic farmer that lives in Greenland and owns lot of a reindeer there. He asked me if I could make some items out of the real reindeer hooves. That is how everything started.
The reindeer farmer had been throwing the hooves always before and wanted to make them useful.
I really liked the material and I use similar technique as when I am working with silver. The rawness and how the material itself tells the story about the reindeer adventure, when it goes around crawling into the ice for some food. The material has this delicate white line that tells stories.
How did you go about gaining feedback on the prototypes?
I got a great feedback because people think it is very unique to use this material for making jewelry. I am not aware of it having been done before.
Is it true that you used real reindeer hooves in order to study their texture and composition?
In the Tuttu Collection I am using the material of the hooves itself, blended with silver. These are special, bespoke pieces that we carry only in the store. Other items, which we offer in our online shop, are made in the spirit of the material but are constructed only from silver. When I designed the silver pieces I studied the rawness and the lines in the real reindeer hooves.
In the nearest future I will be cooperating with the Icelandic reindeer farmers on a collection that will be just made out of the reindeer hooves.
Some highlights of the Tuttu Collection
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August 30, 2022 1 min read
Aurum's chief designer, Guðbjörg, had the immense honour to create a necklace for superstar Katy Perry at a special event in Reykjavik this weekend. The world-famous singer was the star of this exclusive event where as ‘Godmother’, she officially named the ship Norwegian PR1MA during Norwegian Cruise Line's festivities in the Icelandic capital.
May 19, 2021 2 min read
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